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The Right Place to Start

I have really been struggling to figure out what right words to say to really begin this blog on the right foot. The best way to do that is explaining the name changes and why the decision to re-brand makes sense at this point. 

Around a month or so ago I started thinking about re-branding my YouTube channel to allow for more of wide range of content to be present on the channel. For the last five years it had been called Wrestling Express and was an extension of the website. However, I never really let YouTube stand alone and only let be a tool to further push what was on the site or the point of the site. I've always been thinking though of a better all encompassing name to represent a brand rather than just the website, because I felt like Wrestling Express was a little limiting. Wrestling will always be a focal point for me, because it's the place where most of my knowledge lies, but I had opinions and knowledge on other subjects I wanted to share and that's the reason for the switch. 

Specifically though why change the name again after changing so recently? Well the answer is simple I started thinking about how often people would search for the current channel name due to the uniqueness of the name and I really didn't expect the name to gain as much traction as I thought it would. I thought the question of what the name meant would build intrigue, but the question I should've asked was is the name memorable? I felt like using the name Novum Primordium might be putting to much pressure on my content to be the thing aspect that people remember. In my opinion, there needs to be a balance between the expectation a viewer has for the content and what the creator does, but also that the name needs to be something memorable or at least there needs to a slogan that people can tie to the channel to help them remember. 

Creating something new is very easy, but creating something new that people will acknowledge, pay attention to and remember is excessively difficult to accomplish. It is a chance a lot of people take, but never truly invest fully in for one reason or another. I know this, because I speak from experience and my experience shows that I never really invested in YouTube. I never gave it a chance to stand alone or even invested in it enough to promote it past one tweet or article on the site. To a point it would seem like I'm not proud of being a content creator and that I'm just doing it and don't want to share it. I'm not sure if that's true or not, but taking a chance is the best way to try and figure that out. 

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